Sivaraman Swaminathan is a thinker, strategist, mentor, and customer management architect with over 30 years of experience in data-driven, one-to-one marketing powered by analytics and technology. An engineer and management graduate, he is the Founder and Partner at ContraMinds Labs and previously served as Executive Director at R K Swamy-HANSA Group. He was also Co-Founder, Co-Promoter, and former CEO of Hansa Cequity, a leading data-driven martech and analytics firm. Earlier, Sivaraman held senior leadership roles at WPP’s iContract India. A Fellow of the Institute of Data & Marketing, London, and a member of the American Marketing Association, he teaches at top management institutions and writes for leading business publications. His work bridges strategy, execution, and customer-centric transformation.
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