Vijay Bijlani

Founder Director - SAO Foods, Stories & Ideas Foods Private Limited

Business, Strategy & Entrepreneurship | Storytelling, Strategy, Entrepreneurship

Vijay Bijlani

Biography

Vijay Bijlani is the Founder Director of SAO Foods®, bringing over 22 years of entrepreneurial and corporate leadership from roles at Coca-Cola India, Shoppers Stop, and Asian Paints. A seasoned expert in FMCG and retail strategy, he excels in consumer trends, supply chain innovation, and scaling food businesses—vital for spice exporters navigating global markets. Vijay is also a mentor at IIM E-Cells and a Doctorate candidate in Entrepreneurship, combining academic insight with practical industry experience. At SAO Foods®, he champions storytelling-led branding, sustainable sourcing, and disruptive food-tech solutions to meet the evolving demands of the food and spice sectors. His prior experience with retail giants like Metro Cash & Carry and Tata Starbucks, as well as strategic exposure through McKinsey, positions him as a thought leader in premiumization, export strategy, and digital transformation in the food industry. His insights are both visionary and deeply rooted in market realities.

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