M G Parameswaran is a Brand Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory. In a career spanning 35+ years Ambi has handled assignments in marketing, sales and advertising with Rediffusion DY&R, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others. Prior to that, he has served as VP, then as CEO of FCB Ulka from 2003 to 2013. Ambi has been contributing articles to business publications, has conducted branding workshops for Indian/ MNC organizations and industry bodies like CII, FICCI, AIMA, OPPI, etc.; he has spoken at TEDx and at the Kellogg India Summit at Northwestern University and Cornell University; he is a Adjunct Prof of Marketing at SPJIMR and a guest faculty at IIMC, IIMA, MICA, and ISB. Ambi now has nine books to his credit including “FCB-Ulka Brand Building Advertising – Concepts and Cases I & II [with Kinjal Medh]”; "Building Brand Value - Five Steps to Building Powerful Brands” and more. Ambi served as the President of AAAI and President of Ad Club Bombay. He served on the Board of Governors of IIMC from 2007-2017; he is an independent director on the board of Galaxy Surfactants Ltd, THG Publishing Ltd and Qube Cinema Systems P Ltd. He received the Distinguished Alumnus Award from IITM in April 2009 and from IIMC in November 2018. He has a PhD from Mumbai University , an AMP from HBS and Executive Coaching Certification from CFI .
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