Musthafa PC's journey is a testament to resilience and innovation. Hailing from a remote village in Kerala, he rose from humble beginnings to found iD Fresh Food India—a pioneering brand delivering healthy, preservative-free Indian foods like idlis and dosas to millions. With a Computer Science degree from NIT Calicut and an MBA from IIM Bangalore, Musthafa blends deep technical knowledge with entrepreneurial vision. Under his leadership, iD Fresh Food has become a tech-driven company, integrating data analytics, AI, and ML across supply chain, product innovation, and packaging. Operating on a zero-inventory model, the brand ensures timely delivery across 30,000+ retail outlets and global markets including India, UAE, US, UK, Oman, and Saudi Arabia. Through e-commerce and process digitization, iD is redefining traditional food delivery. Musthafa’s story inspires as one of grit, growth, and sustainable business rooted in purpose and technology.
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