Ruchira Jain is a consumer strategist and brand-growth expert with over two decades of experience shaping consumer, portfolio and innovation strategies. Through ELEVATE Insights, she works with startups, multinational companies and leading Indian brands on consumer research, brand strategy and innovation; the firm has undertaken 300+ brand and innovation assignments over the past five years. Her earlier career includes extensive experience at PepsiCo, where her work in consumer insights contributed to major brand and innovation initiatives. A MICA Gold Medallist, Ruchira combines consumer understanding, behavioural insights and business strategy to help organizations identify unmet needs and build stronger brands. Her current work also explores how AI and human insight can work together in consumer research and marketing, making her particularly relevant for conversations around consumer behaviour, innovation, brand growth and the future of marketing.
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