Avik Chatterjee

Independent Brand Consultant & Fractional CMO, Freelancing

Branding, Marketing and Communication | Branding and Advertising, Consumer Experience, Marketing

Avik Chatterjee

Biography

Avik Kumar Chatterjee is an accomplished marketing leader with over two decades of experience building and scaling iconic brands across FMCG, Telecom, Fintech and Sports Broadcasting. From chocolates to digital payments to sporting leagues, Avik has consistently driven transformative growth through strategic clarity, creative storytelling and integrated marketing excellence.

His career spans leadership roles at MARS, Vodafone, Visa and Star Sports, where he has shaped consumer behaviour, built brand equity and championed digital-first innovation. A believer in the power of insight-led marketing and executional rigor, Avik has led award-winning campaigns and delivered sustained business impact across diverse industries and audiences.

An alumnus of Nanyang Business School Singapore, Avik now leads his independent practice as a Brand Consultant & Fractional CMO - helping emerging brands scale with strategic advisory and result-oriented marketing interventions.

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