Parameswaran Venkataraman

Co-founder: 3 Big Things | ex-IDEO,, Dr Reddy’s and Tata Digital | Behavioural Designer, 3 Big Things

Design Thinking, Leadership
Innovation, Innovation

Parameswaran Venkataraman


Param, co-founder of '3 Big Things', boasts 26 years of design and innovation leadership, spanning roles at IDEO,, and Tata Digital. Starting in Interaction design, he progressed to Design Research & Strategy, shaping strategic design capabilities in organizations. At Tata Digital, he spearheaded the Experience Innovation Lab, driving advancements in e-commerce and super-app platforms. As Chief Design Officer at, he built a team of 75+ specialists in Design & Behavioral Science. Prior, at Dr. Reddy’s, he established Studio 5B, pioneering digital health solutions and promoting patient-centricity. His work is showcased in IDEO U’s course on Designing for Change. Param also contributes to academia, serving on the Executive Council at the Indian School of Business. A mindfulness advocate, he annually shares insights through a toolkit blending Mindfulness and Design Thinking. 

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