Sonal Dabral

Creative Consultant | Film Director | Advertising Veteran | Branding & Storytelling Expert, Creative Consultant/ Film Director

Branding, Marketing and Communication | Branding and Advertising, Storytelling, Strategy

Sonal Dabral

Biography

Sonal Dabral is a creative consultant, film director, and advertising veteran with over 30 years of experience shaping iconic campaigns across Asia. A graduate of the prestigious National Institute of Design, he combines a strong foundation in visual communication with an innate storytelling instinct, delivering work that resonates globally.

Sonal has held senior creative leadership roles, including Chief Creative Officer and Vice Chairman at Ogilvy South East & South Asia, Chairman and CCO at DDB Mudra Group, and Regional Executive Creative Director at Bates141 Asia. His work has earned international acclaim, and he has guided agencies to creative excellence across multiple markets.

In addition to consulting and directing films—including adaptations of literary works—Sonal is a sought-after keynote speaker and writer, sharing insights on advertising, creativity, and culture. His journey from a small town in India to the global advertising stage exemplifies innovation, vision, and a relentless pursuit of creative excellence.

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