R.S Sodhi is the former Managing Director of Amul and one of the longest serving executives in the Indian Agriculture and Cooperative sector, having led Amul as a Managing Director since 2010. Previous to his role as a Managing Director, he led Amul's sales and marketing function for over 20 years, adopting many industry-first approaches. He is the man behind Amul's blockbuster campaigns like 'World's original energy drink' and 'Amul Dhoodh Peeta Hai India.' He is credited with turning the cooperative into a corporate, focusing on new markets and brands. Under his 12 years of leadership, the dairy major launched over 100 new products in a variety of categories. As for sustainability in the dairy industry, he talks about opportunities for improving efficiency through digitization. He has now joined Reliance Retail in an advisory role, to build Reliance’s fresh fruit & vegetables vertical and integrate it with its grocery business.
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