Sabira Merchant

Actor and Etiquette Trainer, known for having coached beauty queens Priyanka Chopra and Lara Dutta, Etiquette Trainer

Body Language, Author
Coaching, Coaching

Sabira Merchant


Since her foray into theatre in the 1960s, Sabira became a trendsetter who was looked up to in Mumbai’s performing arts scene. Her rise to fame is quite an incredible one. Charming, confident and intelligent, she is equal parts thespian, celebrated quiz queen, and grooming and etiquette expert. Among her other achievements, Sabira is also credited with bringing disco to Mumbai by launching her nightclub Studio 29 which she ran for many years. Her elegance and diction made her an apt choice as an etiquette and diction trainer. Sabira has helped groom Femina Miss India contestants for the global platform and has coached beauty queens such as Priyanka Chopra, Lara Dutta, Yukta Mookhey and Diana Hayden before they went on to win their crowns.


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