Pavithra Charan Sankarakrishnan is a marketer with over two decades of experience, leading marketing engagements for dozens of brands and businesses. She is currently Managing Partner at Inception Business Services, a marketing consulting and services firm she founded in 2011. Pavithra is a staunch believer in the power of ideas and their ability to change lives. In the past decade, she was also co-founder of a fitness start-up that failed and Director of a 40-year-old trading business that she successfully sold. Her motto: Lessons come from failures and successes! Her specialist work areas in marketing consulting includeMarketing/Brand Communication, New age marketing, Inbound Marketing, Business Strategy and Execution, Outsourced Management/Marketing Support Services, Social Media Strategy and Execution, People Management, Ideation and Concept development, Entrepreneurship, Digital Marketing, Content Marketing and Developing Marketing processes.
