Devdutt Pattanaik writes on the relevance of mythology in modern times, especially in areas of management, governance, and leadership. Trained in medicine, he worked for 15 years in the healthcare and pharma industries before he focused on his passion full time. He is the author of 41 books and over 1000 columns, with bestsellers such as My Gita, Jaya, Sita, Business Sutra, and the 7 Secret Series. He was a speaker at TEDIndia 2009 and spoke on Myths that Mystify East versus West. His TV shows include Business Sutra on CNBC-TV18 and Devlok on Epic TV. He consults organizations on culture, diversity, and leadership and also consults various television channels and filmmakers on storytelling. His work focuses largely on the areas of myth, religion, mythology, and management. He has incorporated Vedic knowledge into human resource management. He has written books on the relevance of sacred stories, symbols, and rituals in modern times; his more popular books include Myth = Mithya: A Handbook of Hindu Mythology; Jaya: An Illustrated Retelling of the Mahabharata; and Sita: An Illustrated Retelling of the Ramayana. He writes columns for Mid-Day, Times of India, Swarajya, CN Traveller, Daily O and Scroll.in.